First off let
me state maize based crisps aren’t really comparable to potato based crisps. The
texture, flavour (even when we’re talking the same flavour between the two, for
instance let’s take Ready Salted), “mouth feel” also known as “the way they
stick in your teeth and to the roof of your mouth” (so much better with maize
based). They are two completely different type of crisp. Personally, as you may
have guessed, I prefer the maize based. You can pop one in your mouth and
pretty much suck the air out of it rather than chewing. There aren’t a lot of
foods that let you do that!
Why did this
cross my mind? One of the many reasons I’m so outraged by the discontinuation
of Ready Salted Chipsticks is that there are no equivalent crisps on the
market. There are several different varieties of maize based crisps, but none
that are even remotely similar. Monster Munch are delicious, especially the
flaming hot flavour, but they’re not Ready Salted Chipsticks. I’ve heard
rumours that Marks and Spencer have their own brand Ready Salted Chipsticks,
but I’ve never been able to find them. There is nothing available in any shop,
own brand or not, that is even close to a Ready Salted Chipstick.
Potato based crisps
– there are thousands of them. If you don’t have a Walkers, then a Tyrell’s,
Kettle or any supermarket own brand will easily be a suitable substitute. When
it comes to your standard potato based crisp it can be much of a muchness. Yes
there is a little bit of variation between them, but ultimately you’re not
going to notice the difference unless you’re a connoisseur, and more obsessed
with crisps than I am (which would instantly make you nuts by the way –
completely nuts).
With this in
mind does it not support bringing back Ready Salted Chipsticks and gaining the
corner on the market again before someone else realises the mistake and starts
cashing in? Be careful Walkers! I think I might start making the suggestion to
your competitors – do you want that?!
No comments:
Post a Comment