Potato Sticks are not Ready Salted Chipsticks

Now I know this goes without saying for your avid Ready Salted Chipsticks fan, but I think the general public need this pointing out.

Quite a lot of the time, when I feel comfortable enough with a person to let them know just quite how crazy I am, and tell them about my world of Ready Salted Chipsticks, they laugh. They call me nuts, and follow the usual line of questioning, “why not salt and vinegar? Aren’t there any own brands? Surely there’s something out there like Ready Salted Chipsticks?” Yuk, No and No are my standard responses.

Then, because I meet quite nice people, they usually spot something called “Salted Potato Sticks”, and they think of me. It’s normally an own brand, or some obscure packet from a corner shop. They pick them up, and gleefully hand me the packet when they next see me. They think that they’ve found something I wasn’t aware of, that they’ve helped to recover a secret gem that will replace the massive gap in the market, and they are proud. I always feel very ungrateful when I have to break their delusion and let them know that these are not Ready Salted Chipsticks, or even a close approximation.

They’re potato sticks. The most disappointing “stick” there is. It’s like someone crushed a bag of ridge cut crisps and sold them off. Small matchstick shards of potato, which sadly are nothing like Ready Salted Chipsticks.

I’m never sure which one of us is usually more disappointed. I know what it’s going to be, and as lovely as it is of my friends to think of me, they aren’t going to provide me with a magic solution. My friends are only acting on kindness, and not trying to one up me in the discovery, but they seem so dejected on being told that this is a common misconception and they have fallen into the trap. There’s only one way to stop this shared gloom that arises from the very misleading potato stick. Walkers – do everyone a favour and bring back Ready Salted Chipsticks!