Now I know this goes without saying for your avid Ready
Salted Chipsticks fan, but I think the general public need this pointing out.
Quite a lot of the time, when I feel comfortable enough with
a person to let them know just quite how crazy I am, and tell them about my
world of Ready Salted Chipsticks, they laugh. They call me nuts, and follow the
usual line of questioning, “why not salt and vinegar? Aren’t there any own
brands? Surely there’s something out there like Ready Salted Chipsticks?” Yuk,
No and No are my standard responses.
Then, because I meet quite nice people, they usually spot
something called “Salted Potato Sticks”, and they think of me. It’s normally an
own brand, or some obscure packet from a corner shop. They pick them up, and
gleefully hand me the packet when they next see me. They think that they’ve
found something I wasn’t aware of, that they’ve helped to recover a secret gem
that will replace the massive gap in the market, and they are proud. I always
feel very ungrateful when I have to break their delusion and let them know that
these are not Ready Salted Chipsticks, or even a close approximation.
They’re potato sticks. The most disappointing “stick” there
is. It’s like someone crushed a bag of ridge cut crisps and sold them off.
Small matchstick shards of potato, which sadly are nothing like Ready Salted
Chipsticks.
I’m never sure which one of us is usually more disappointed.
I know what it’s going to be, and as lovely as it is of my friends to think of
me, they aren’t going to provide me with a magic solution. My friends are only
acting on kindness, and not trying to one up me in the discovery, but they seem
so dejected on being told that this is a common misconception and they have
fallen into the trap. There’s only one way to stop this shared gloom that
arises from the very misleading potato stick. Walkers – do everyone a favour
and bring back Ready Salted Chipsticks!
